Manager, Fan Engagement

Job Description

Toast is recruiting on behalf of this NHL sports team for a Manager, Fan Engagement—a strategic and results-driven marketing professional passionate about sports, entertainment, and storytelling. This role is ideal for a creative leader ready to build stronger relationships with fans and grow loyalty through innovative marketing strategies.

Reporting to the Director of Marketing, the Manager, Fan Engagement will lead a team of specialists and coordinators, focusing on membership rewards, digital activations, content strategy, and customer data growth. This role is essential to growing the organization’s marketable fanbase while fostering deeper fan engagement and brand loyalty across business units.
 

Responsibilities

 

• Lead the execution and administration of a newly launched membership rewards program, including customer service and performance tracking.
• Develop and implement fan engagement campaigns and activations across digital, social, and live event platforms to drive fan data collection and opt-ins.
• Collaborate cross-functionally with internal stakeholders to align campaigns with broader marketing, sponsorship, and brand goals.
• Use campaign management platforms (e.g., Monday.com) to track timelines and deliverables.
• Work closely with the Data Analytics team to identify tactics that enrich customer data and improve engagement strategies.
• Oversee stewardship and content delivery of all fan email databases and weekly newsletters.
• Manage promotional strategies to support growth across venue, retail, and event-related social media channels and websites.
• Support event awareness, ticket sales, and online retail sales through targeted digital campaigns.
• Monitor and track marketing spend and verify vendor invoices.
• Maintain safe working practices and participate in internal safety programs.
• Perform other marketing and fan engagement duties as required.

 

Requirements

 

• 4+ years of experience in brand, digital, or growth marketing, or related analytics roles.
• Experience managing rewards or loyalty programs is strongly preferred.
• Proven track record in customer engagement and data-driven marketing.
• Excellent communication, collaboration, and organizational skills.
• Experience managing cross-functional projects with measurable results.
• Strong working knowledge of email marketing, social media, and digital platforms.
• Bachelor’s degree in Marketing, Communications, Data, or a related field (preferred).

 

Benefits

 

• Opportunity to shape a growing fan engagement strategy in a purpose-driven organization.
• Work with a dynamic, inclusive team passionate about sports, entertainment, and community impact.
• Exposure to major campaigns across various business verticals.
• Commitment to inclusion: this company values diverse perspectives and is an equal opportunity employer.
• A supportive environment that encourages innovation, creativity, and professional growth.