Marketing Lead

Description

Toast is recruiting on behalf of this company that is on a mission to create a waste-free world by making sustainability effortless for businesses and consumers alike. What started as a grassroots initiative has evolved into an enterprise technology platform, eliminating thousands of tons of single-use waste annually across North America. Venture-backed and deeply mission-driven, this company is committed to prioritizing the planet, people, and profit—with a focus on driving scalable impact.
 

They are seeking a strategic and results-oriented Marketing Lead to spearhead their go-to-market initiatives, support sales growth, and enhance brand engagement. This role is ideal for a proactive marketer passionate about creating measurable change through sustainability and innovation.

 

Responsibilities

• Develop and execute a comprehensive marketing strategy in collaboration with leadership, focusing on business growth and brand credibility.

• Refine the go-to-market strategy and ideal customer profiles to ensure targeted, impactful messaging.

• Lead B2B marketing efforts including digital campaigns, content creation, and engagement initiatives.

• Create and manage website content, newsletters, email sequences, and social media content to drive lead generation and customer loyalty.

• Plan and execute paid and organic campaigns across platforms such as LinkedIn and Google.

• Develop high-quality customer case studies and manage the company’s presence at conferences, trade shows, and speaking engagements.

• Optimize lead generation funnels and nurture campaigns to maximize pipeline growth.

• Collaborate cross-functionally with sales, product, and customer support teams to align marketing efforts with business objectives.

• Manage the marketing budget and track ROI to ensure efficient resource allocation and measurable success.

Requirements

• 3+ years of experience in B2B SaaS marketing and sales, ideally in a fast-paced, growth-stage environment.

• Proven track record in driving lead generation, brand awareness, and revenue growth through strategic marketing initiatives.

• Strong analytical skills with a data-driven approach to optimizing marketing performance.

• Proficiency with AI-enabled marketing tools such as Apollo and HubSpot.

• Experience in building and executing integrated marketing strategies across multiple channels.

• Ability to develop compelling content across various mediums including web, email, and social platforms.

• High-ownership mindset, with a proactive and results-driven work style.

• Excellent collaboration and stakeholder management skills.

• Passion for sustainability and making a positive environmental impact.
  
   

Benefits

• Competitive salary range of $80,000 – $110,000, plus stock options.

• Comprehensive benefits package including dental, vision, and health coverage through Pacific Blue Cross.

• Access to Outdoor Prolink for discounted outdoor gear.

• A vibrant, collaborative co-working space in downtown Vancouver with beautiful mountain views.

• Annual company-wide offsite to foster connection and growth.

• Commitment to fostering an inclusive workplace that values diverse experiences and perspectives, encouraging women and underrepresented groups to apply.